Managed Markets Communication: Delivering Effective Messages to Payers
To maximize access and reimbursement, Reimbursement Intelligence partners with our clients to deliver payer communications with impact, messages and formats that inform and motivate these key customers.
We clearly understand that these communications must be written in a payer’s language and clearly answer their concerns: how the product reduces medical or pharmacy costs or improves health outcomes (or both). These kinds of messages are often very different – in style, in format, in approach and often in subject matter — than the messages delivered to physicians and patients. But they also have to dovetail with them.
Reimbursement Intelligence delivers full service payer communications with our own team of creative writers and designers who focus strictly on managed markets communications. Our team is fluent in the use of interactive technology to increase customer participations and engagement including video, animation and applications.
Most recently, Reimbursement Intelligence has created.
- “Product Value Proposition” slide Presentations (Branded and Unbranded) for account managers
- Clinical monographs
- Disease management websites
- HEOR (Health Economics and Outcomes Research) slide presentations
- Burden-of-illness brochures
- White papers on critical topics such as the impact of Medicare Part D on the use of prescriptions, Value-Based Insurance design, Collaboration in Care
- E-reprint carriers- video streamed discussions by key managed care stakeholders on the latest clinical guidelines
- Animation slide presentations that demonstrate costs offsets and clinical data, live, in front of payer clients
For more information on our managed-markets communications programs, please contact sraiola@reimbursementintelligence.com or 973 805 2303